ETIM, the international classification standard for technical products

The smartest way to a perfect data exchange of technical products? Looking for effective e-business solutions? Discover ETIM as your stepping stone!

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ETIM North America

As a regional member of ETIM International, ETIM North America (NA), a non-profit organization, is responsible for supporting the implementation and adoption of the ETIM Technical Information Model (ETIM) in the North American wholesale electrical industry, and associated verticals.

We are not a data pool, nor do we store manufacturer product information. We do however, define the descriptors to be communicated through data pools and/or directly with distributors.

ETIM NA is also charged with translating the Model into North American English, French Canadian and Mexican Spanish, as well as identifying of additional products, features, and values pertaining to products being sold into the North American wholesale market.

The Benefits of Classification

Classification is a clear-cut way to logically structure product data. The ETIM Model provides such a structure for technical products and ensures uniformity in shared product information.

From manufacturers to their sales organizations, distributors, contractors, engineers/architects and other industry professionals, ease of information exchange is paramount to optimizing processes, supporting profitability and ensuring product information accuracy to enable the ‘correct’ product to be specified and installed.

Want to stop searching and start finding? Use ETIM!

ETIM International

ETIM International is the guardian of the ETIM classification model. We represent ETIM organizations all over the world with one shared objective: a sustainable classification standard for all technical products worldwide.

ETIM Academy (New)

Master the global standard for product data. Free and member-exclusive courses designed for manufacturers, wholesalers, and ETIM professionals. Learn product classification, ETIM standards, and implementation best practices at your own pace on our new ETIM Academy platform.

Latest news

BlogWhat Is ETIM? A Plain-Language Guide to Data Standards for Technical Products
August 25, 2026

What Is ETIM? A Plain-Language Guide to Data Standards for Technical Products

ETIM NORTH AMERICA · EXPLAINER What Is ETIM? A Plain-Language Guide to Data Standards for Technical Products If you've heard the term "ETIM" but aren't quite sure what it means—or…
ETIM NA NewsRastro AI Joins ETIM North America
August 10, 2026

Rastro AI Joins ETIM North America

ETIM North America announced that Rastro AI, an AI catalog operations provider for manufacturers and distributors, has joined the ETIM North American chapter of the global product classification standards organization.…
ETIM-IDEA-Working-TogetherBlogETIM & IDEA: What Their Deepening Collaboration Means for North American Manufacturers and Distributors
April 28, 2026

ETIM & IDEA: What Their Deepening Collaboration Means for North American Manufacturers and Distributors

If you've spent any time managing product data in the electrical industry, you know the pain: every trading partner expects data in a different format, product descriptions don't match across…

Stop looking, start finding. Use ETIM.